THE EFFECT OF STRATEGIC ORIENTATION, SUPPLY CHAIN CAPABILITY, INNOVATION CAPABILITY ON COMPETITIVE ADVANTAGE AND PERFORMANCE OF FURNITURE RETAILS
THE EFFECT OF STRATEGIC ORIENTATION, SUPPLY CHAIN CAPABILITY, INNOVATION CAPABILITY ON COMPETITIVE ADVANTAGE AND PERFORMANCE OF FURNITURE RETAILS
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战略定位、供应链能力、创新能力对家具零售竞争优势和绩效的影响
DOI：
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发表时间：
2020
期刊：
影响因子：
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通讯作者：
Lena Ellitan
中科院分区：
文献类型：
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作者：
Lusy Evylia Puspita;Budiman Christiananta;Lena Ellitan
家具零售业正经历着增长放缓、电子商务和其他数字平台的购买行为发生变化的挑战，使该行业的竞争更加激烈。建立影响企业绩效的可持续竞争优势，是通过建立战略导向这一宝贵的资源，以及通过供应链能力和创新能力来建立战略能力。通过基于资源的观点方法，本研究旨在了解资源(战略导向)和能力(供应链能力和创新能力)的影响如何建立满足VRIN属性(有价值、稀有、不可模仿、不可替代)的竞争优势，这些属性通过零售所有者或经理的感知来衡量对企业绩效的影响。使用AMOS程序的结构方程模型(SEM)分析，研究样本是印度尼西亚泗水传统家具零售店的156名业主或负责人。研究结果表明，战略导向和供应链能力对竞争优势和企业绩效有显著影响。创新能力影响竞争优势，但不显著影响家具零售绩效。
The furniture retail industry which is experiencing challenges with a decline in growth, changes in buying behaviour with e-commerce and other digital platforms, makes competition in this industry more stringent. Building a sustainable competitive advantage that affects business performance, is done through the establishment of Strategic Orientation as a valuable resource , as well as strategic capabilities through Supply Chain Capability and Innovation Capability. By using the Resources Based View approach, this study is aimed to see how the influence of resources (Strategic Orientation) and capabilities (Supply Chain Capability and Innovation Capability), build competitive advantage that meets the attributes of VRIN (Valuable, Rare, Inimitable, Non-substitution) that have an impact on Business Performance as measured by perceptions of retail owners or managers. Using Structural Equation Modelling (SEM ) analysis with the AMOS program, the study sample was 156 owners or heads of traditional furniture retail stores in Surabaya, Indonesia . The findings of this study state that the Strategic Orientation and Supply Chain Capability have a significant effect on Competitive Advantage and Business Performance. Innovation Capability affects Competitive Advantage but does not significantly influence Furniture Retail Performance.