Determinants shaping willingness towards on-line recycling behaviour: An empirical study of household e-waste recycling in China
Determinants shaping willingness towards on-line recycling behaviour: An empirical study of household e-waste recycling in China
复制标题
在线回收行为意愿的决定因素：中国家庭电子垃圾回收的实证研究
DOI：
10.1016/j.resconrec.2019.01.005
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发表时间：
2019-04-01
影响因子：
13.2
通讯作者：
Wang, Zhaohua
中科院分区：
文献类型：
--
作者：
Wang, Bo;Ren, Chunyu;Wang, Zhaohua
线上回收作为一种新兴的回收方式，可以有效解决电子垃圾回收难、回收渠道不规范的问题。基于电子垃圾在线回收的特点和已有研究，构建了一个扩展的计划行为理论（Theory of Planned Behaviour，TPB）理论框架，通过全国范围内的问卷调查，探讨了居民参与电子垃圾在线回收的意愿及其影响因素。通过对中国7个地区1225份有效问卷的实证分析，结果表明：感知行为控制、主观规范、态度和经济动机对网上回收行为意愿有显著的正向影响。这表明，与传统回收相比，网上回收的便利性是最吸引居民参与网上回收的因素。我们进一步检验了收入水平对经济动机的调节作用。虽然线上回收的经济效益远高于传统回收，会增加居民参与线上回收的意愿，但收入较低的居民更可能通过线上回收要求更高的回报。最后，提出了促进网上回收行为的相关政策建议。
On-line recycling, as an emerging recycling method, can effectively tackle the problem of difficult recycling of electronic waste and irregular recycling channels. Based on the characteristics of on-line recycling and previous studies, an extended Theory of Planned Behaviour (TPB) theoretical framework has been built to explore residents' willingness to participate in e-waste on-line recycling and its influencing factors through a nationwide questionnaire survey. According to an empirical analysis of 1225 valid questionnaires collected from seven regions in China, the results show that perceived behavioural control, subjective norms, attitudes, and economic motivation have significantly positive impact on the willingness to on-line recycling behaviour. This indicates that the convenience of on-line recycling, compared with traditional recycling, is the most attractive factor for residents to participate in on-line recycling. We further examined the moderating effect of income level on economic motivation. Although the economic benefits of on-line recycling, which are much higher than those of traditional recycling, will increase the willingness of residents to participate in on-line recycling, residents with lower incomes are more likely to demand higher returns through on-line recycling. Finally, relevant policy recommendations for promoting on-line recycling behaviour are proposed.