Reaching Young Audiences Through Research: Using the NABC Method to Create the Norwegian Web Teenage Drama SKAM/Shame
Reaching Young Audiences Through Research: Using the NABC Method to Create the Norwegian Web Teenage Drama SKAM/Shame
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通过研究吸引年轻观众：利用 NABC 方法创作挪威网络青少年剧 SKAM/Shame
DOI：
10.1007/978-3-319-97322-7_8
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发表时间：
2018
影响因子：
2.1
通讯作者：
E. N. Redvall
中科院分区：
文献类型：
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作者：
E. N. Redvall
在数字媒体领域，传统广播公司吸引年轻观众的难度仍然较大。本章研究了挪威网络青少年剧SKAM（羞耻，2015-2017）的成功策略，它被广泛认为是2010年代末北欧国家最佳实践的一个例子。在概述了关于如何将研究作为电影和电视剧本写作工具的常见想法之后，本章分析了SKAM如何使用NABC方法基于对系列目标观众的生活和思想的大量研究来创造角色和故事情节。本章最后讨论了从SKAM的研究过程中可以学到什么，以及这一过程是否容易输出到其他国家和背景。
In the digital media landscape, it is still more difficult for traditional broadcasters to attract young audiences. This chapter investigates the successful strategy of the Norwegian web teenage drama SKAM (Shame, 2015–2017), which became widely regarded as an example of best practice in the Nordic countries during the late 2010s. After outlining common ideas about how to use research as a tool for film and television screenwriting, the chapter analyses how SKAM used the NABC method to create characters and storylines based on substantial research into the life and thoughts of the series’ intended viewers. The chapter closes with a discussion of what can be learned from the research process of SKAM and whether this process is easily exportable to other countries and contexts.