The Role of Digital Virtual Consumption in Navigating Risk-Laden Life Events
The Role of Digital Virtual Consumption in Navigating Risk-Laden Life Events
复制标题
数字虚拟消费在应对充满风险的生活事件中的作用
DOI：
10.1086/695700
复制
发表时间：
2018
影响因子：
2.6
通讯作者：
Linda Tuncay Zayer
中科院分区：
文献类型：
--
作者：
J. Drenten;Linda Tuncay Zayer
“危险消费”一词让人联想到极端情况，比如从离地面30,000英尺的飞行中的飞机上跳下来，或者使用非法的致幻药物。然而，这项研究旨在回答消费者充满风险的生活事件中固有的理解风险的呼吁。具体来说，我们研究的过程中，消费者使用数字虚拟消费（DVC）谈判的紧张关系的风险和影响，这一过程中持有消费者的身份叙事。研究结果表明，消费者如何触发充满风险的生活事件，可以转向DVC，以科普风险，以及从事愉快的风险。本研究扩展了对风险和身份与DVC交织在一起的理论理解。管理和社会福利的影响也提供。
The term “risky consumption” elicits visions of extreme contexts, such as leaping from a moving airplane at 30,000 feet above ground or using illicit hallucinogenic drugs. However, this study aims to answer the call for understanding risk that is inherent in consumers’ risk-laden life events. Specifically, we examine the process by which consumers use digital virtual consumption (DVC) to negotiate tensions related to risk and the implications that this process holds for consumers’ identity narratives. Findings demonstrate how consumers, upon a triggering risk-laden life event, can turn to DVC to both cope with risk, as well as to engage in pleasurable risk. The research extends the theoretical understandings of risk and identity as intertwined with DVC. Managerial and social welfare implications are also offered.