A matter of brightness, hue, or both? Gender?color associations in Japanese participants
A matter of brightness, hue, or both? Gender?color associations in Japanese participants
复制标题
是亮度、色调还是两者兼而有之？
DOI：
10.1007/s12144-022-04179-4
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发表时间：
2022
影响因子：
2.8
通讯作者：
Ota Naoto
中科院分区：
文献类型：
--
作者：
Mochizuki Masaya;Ota Naoto
一些研究揭示了性别和色调之间的概念联系，通过社会经验，蓝色与男性和红色/粉色与女性的典型联系。研究表明，性别还与另一种视觉特征有关，即亮度，这是基于皮肤色素的性别二态性，男性和女性分别与较深和较浅的颜色有关。本研究考察了日本参与者的哪些视觉属性与性别概念密切相关。实验1证实，日本成年人在性别、色调和亮度之间形成了概念关联，这与西方文化相似。实验2采用色相和亮度相结合的刺激，同时考察了两种视觉属性的影响，并揭示了两者之间的相互作用，证明了较浅的红色（粉色）与性别概念密切相关。这些结果表明，虽然性别和肤色的亮度之间可能存在关联，但性别与通过社会经验获得的特定颜色之间的关联更为密切。
Several studies have revealed the conceptual association between gender and hue, with the typical association of blue with men and red/pink with women through social experience. Studies have demonstrated that gender is also associated with another visual characteristic, that is, brightness, based on the sexual dimorphism of skin pigmentation, whereby men and women relate to darker and lighter colors, respectively. The present study examined which visual property is closely related to the concept of gender in Japanese participants. Experiment 1 confirmed that Japanese adults formed conceptual associations between gender, hue, and brightness, similar to Western cultures. Experiment 2 investigated the effects of the two visual properties simultaneously by adopting stimuli that combined hue and brightness and revealed an interaction between the same, which demonstrated that a lighter red color (pink) is closely associated with the concept of gender. These results suggest that although there might be an association between gender and brightness acquired through knowledge based on the sexual dimorphism of skin pigmentation, the association between gender and the specific color acquired through social experience is more intimate.