BRINGING SOCIETY BACK IN SURVEY RESEARCH AND MACRO-METHODOLOGY
BRINGING SOCIETY BACK IN SURVEY RESEARCH AND MACRO-METHODOLOGY
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DOI:
10.1177/000276426801200201
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发表时间:
1968-01-01
影响因子:
3.2
通讯作者:
BARTON, AH
中科院分区:
文献类型:
--
作者:
BARTON, AH
ALLEN H. BARTON m For the last thirty years, empirical social research has been dominated by the sample survey. But as usually practiced, using random sampling of individuals, the survey is a sociological meatgrinder, tearing the individual from his social context and guaranteeing that nobody in the study interacts with anyone else in it. It is a little like a biologist putting his experimental animals through a hamburger machine and looking at every hundredth cell through a microscope; anatomy and physiology get lost, structure and function disappear, and one is left with cell biology. If we want to describe accurately the individual characteristics of a large population, the sample survey is miraculously efficient compared with a census. But there is an inherent contradiction between the sample design which produces the most accurate descriptive statistics and that which is needed to explain attitudes and behavior, trace the effects of stimuli on a population, or analyze the operation of a social system. A good descriptive survey tries to reduce sampling error. In the formula for computing sampling error there are two major variables: the total sample size and the correction for clustering. To reduce the sampling error as much as possible, we must scatter the interviews as much as possible. In practice, interviews are almost always clustered, to save travel time; but this is regarded as a regrettable compromise of the ideal, and in the analysis the clusters play no part.If our aim is to understand people’s behavior rather than simply to record it, we want to know about primary groups, neighborhoods, organizations, social circles, and communities; about interaction, communication, role expectations, and social control. We would like family clusters, neighborhood clusters, friendship clusters, work group clusters; we would like sociometric samples. There are sometimes ingenious ways of getting both good descriptive statistics and information on