Early and Late Adopters of IT Innovations: Extensions to Innovation Diffusion Theory
Early and Late Adopters of IT Innovations: Extensions to Innovation Diffusion Theory
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发表时间：
1998
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通讯作者：
Ritu Agarwal;Manju K. Ahuja;Pamela E. Carter
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作者：
Ritu Agarwal;Manju K. Ahuja;Pamela E. Carter
This paper draws upon innovation diffusion theory and more recent conceptualizations of IT adoption behavior to examine systematic differences among Rogers’ adopter categories. We extend Rogers’ theory by characterizing adopter categories based on personality, belief, and attitudinal variables recently found to be salient in IT adoption behaviors. Theoretical predictions were empirically tested via a field study of 326 potential users of an IT innovation, which included early adopters as well as non-adopters in the sample. Results provide strong support for the research hypotheses. Theoretical and practical implications that follow are discussed.
