Tourists on shared bikes: Can bike-sharing boost attraction demand?
Tourists on shared bikes: Can bike-sharing boost attraction demand?
复制标题
共享单车游客：共享单车能否拉动景点需求？
DOI：
10.1016/j.tourman.2021.104328
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发表时间：
2021
影响因子：
12.7
通讯作者：
Zili Zhang
中科院分区：
文献类型：
--
作者：
Yang Yang;Lan Jiang;Zili Zhang
本研究旨在探讨共享单车对城市旅游景点需求的影响。使用2013年1月至2019年12月伊利诺伊州芝加哥460个景点的月度数据，我们提出了一个差异中的差异计量经济学模型，以研究附近自行车共享站对景点需求的可用性，通过TripAdvisor评论的数量来衡量。该模型证实了台站存在和台站数量的显著和积极影响，其中每一个都有大约9个月的滞后。此外，实证结果强调公共交通的可达性作为一个重要的调解人的自行车共享效应，这表明自行车共享和公共交通之间的互补关系，在城市环境中动员游客。自行车共享站的影响在景点半径约300米的范围内最大。最后，讨论和目的地交通规划和景点营销的影响。
This study aims to investigate the impact of bike-sharing on tourist attraction demand in an urban destination. Using monthly data on 460 attractions in Chicago, Illinois from January 2013 to December 2019, we propose a difference-in-differences econometric model to examine the availability of nearby bike-sharing stations on attraction demand, measured by the number of TripAdvisor reviews. This model confirms the significant and positive effects of station presence and station number, each of which have a lag of about 9 months. Moreover, empirical results highlight public transport accessibility as a significant moderator of the bike-sharing effect, suggesting a complementary relationship between bike-sharing and public transport in mobilizing tourists within an urban environment. The effect of bike-sharing stations appears largest within an approximate 300-m radius of the attraction. Lastly, a discussion and implications for destination transport planning and attraction marketing are provided.