The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers

The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers
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DOI:
10.1016/j.foodqual.2020.104028
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发表时间:
2020-12-01
影响因子:
5.3
通讯作者:
Tarrega, A.
Tarrega, A.
中科院分区:
农林科学1区
文献类型:
--
作者:
Laguna, L.;Fiszman, S.;Tarrega, A.

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这项初步研究描述了COVID-19健康危机对人们对食物的兴趣、意见和行为的影响。在这里,研究了人们的互联网搜索的演变,观看最多的YouTube视频的特征,以及与COVID-19和食物有关的推特信息。此外,一份在线问卷(西班牙人口,n = 362)研究了封锁期间食品购物习惯的变化,变化背后的动机,以及从媒体接收信息的感知可靠性。结果显示,最初的趋势搜索和大多数观看的YouTube视频都是关于了解COVID-19是什么以及这种疾病如何进展和传播的。当大流行的官方声明发布时,与食品和购物相关的热门搜索增加了。从Twitter获取的数据也显示,人们对即将到来的危机的不确定感从购物担忧演变为一种不确定感。在线调查问卷的答案显示购物频率减少,但购物地点没有变化。购买频率较高的产品是意大利面和蔬菜(健康动机),其他购买是为了改善情绪(坚果、奶酪和巧克力)。减少购买量的原因是保质期短的产品(鱼、海鲜),或者因为它们不健康,导致体重增加(含糖的烘焙食品)或情绪低落(甜点)。专家或科学家的陈述被消费者认为是最可靠的。
This preliminary study describes the impact of the COVID-19 health crisis on people's interests, opinions, and behaviour towards food. Here, the evolution of people's internet searches, the characteristics of the most watched YouTube videos, and Tweeted messages in relation to COVID-19 and food was studied. Additionally, an online questionnaire (Spanish population, n = 362) studied changes in food shopping habits during the lock down, motivations behind the changes, and perceived reliability of the information received from media. Results showed initial trending searches and most watched YouTube videos were about understanding what COVID-19 is and how the illness can progress and spread. When the official statement of a pandemic was released, trending searches in relation to food and shopping increased. Data retrieved from Twitter also showed an evolution from shopping concerns to the feeling of uncertainty for the oncoming crisis. The answers to the online questionnaire showed reduction of shopping frequency but no changes in shopping location. Products purchased with higher frequency were pasta and vegetables (health motivations), others were purchased to improve their mood (nuts, cheese, and chocolates). Reduced purchasing was attributed to products with a short shelf-life (fish, seafood) or because they were unhealthy and contributed to gained body weight (sugary bakery goods) or mood (desserts). Statements made by experts or scientists were considered by consumers to be the most reliable.