Polish consumer food choices and beliefs about organic food
Polish consumer food choices and beliefs about organic food
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DOI：
10.1108/00070701111097385
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发表时间：
2011-01
影响因子：
3.3
通讯作者：
S. Żakowska-Biemans
中科院分区：
文献类型：
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作者：
S. Żakowska-Biemans
目的-这篇论文的目的是检查消费者的食品选择的动机，并揭示对有机食品的信念。设计/方法/方法-本文基于对1010名波兰消费者进行的抽样调查结果。问卷内容包括食品选择动机、有机食品属性和购买有机产品的障碍。使用SPSS 15.0软件对收集到的数据进行分析，采用描述性统计和两步聚类分析来确定消费者的细分。为了更好地了解有机食品消费的决定性因素，根据有机食品的申报消费量对这些细分市场进行了分析。调查结果-感官因素是选择食物的最重要动机，其次是价格和安全性。在食品选择上以方便和价格为导向的消费者不太倾向于购买有机产品，而对新鲜食品持开放态度并愿意尝试新食品的消费者更经常宣布购买有机产品。波兰消费意识……
Purpose – The purpose of this paper is to examine consumers' motives for food choice and to reveal beliefs about organic food.Design/methodology/approach – The paper is based on results of a survey conducted on a sample of 1,010 Polish consumers. The questionnaire included items to identify food choice motives, attributes of organic food and barriers to buy organic products. The data collected was analyzed with SPSS 15.0 using descriptive statistics and carrying out two step cluster analysis to identify consumers' segments. To get better insight into factors decisive to organic food consumption, the segments were profiled according to declared consumption of organic food.Findings – Sensory factors were the most important motives for food choice, followed by price and safety. Consumers with convenience and price orientation in their food choices were less inclined to buy organic products while consumers open to novelties and willing to try new foods more often declared to buy organic products. Polish consu...