Materialism and conspicuous consumption in China: a cross-cultural examination
Materialism and conspicuous consumption in China: a cross-cultural examination
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DOI：
10.1111/j.1470-6431.2010.00930.x
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发表时间：
2011
影响因子：
9.9
通讯作者：
J. Podoshen;Lu Li;Junfeng Zhang
中科院分区：
文献类型：
--
作者：
J. Podoshen;Lu Li;Junfeng Zhang
随着亚洲社会消费支出和经济实力的日益增长，探索这些发展对消费文化的影响越来越重要。这项跨文化研究首先讨论了物质主义和炫耀性消费在革命后中国的兴起，然后研究了生活在中国城市和美国的18-35岁的年轻成年消费者在这些现象中的差异。利用来自600多名受访者的调查数据，在物质主义和炫耀性消费方面都发现了显着差异，中国年轻人在这两个变量上得分更高。研究结果表明，与以往的比较研究相比，中国城市消费者的物质主义和炫耀性消费都在上升。
With the growing rise in consumer spending and economic power in Asian societies, it is increasingly important to explore the implications of these developments on consumer culture. This cross-cultural study first discusses the rise of materialism and conspicuous consumption in post-revolution China then examines differences in these phenomena between young adult consumers, aged 18–35, living in urban China and the United States. Utilizing survey data from over 600 respondents, significant differences were found in both materialism and conspicuous consumption, with Chinese young adults scoring higher in both variables. The findings show, that compared with past comparative studies, it appears both materialism and conspicuous consumption are on the rise among urban Chinese consumers.