Green supply chain contracts with eco-labels issued by the sales platform: profitability and environmental implications
Green supply chain contracts with eco-labels issued by the sales platform: profitability and environmental implications
复制标题
销售平台颁发的带有生态标签的绿色供应链合同：盈利能力和环境影响
DOI：
10.1080/00207543.2019.1658911
复制
发表时间：
2019-08-29
影响因子：
9.2
通讯作者：
Liu, Jie
中科院分区：
文献类型：
--
作者：
Guo, Xiaolong;Cheng, Lihong;Liu, Jie
Considering environmentally conscious consumers, a manufacturer, and a sales platform which provides eco-labels for qualified manufacturers, this paper develops a supply chain model to study how eco-labels affect green supply chain operations, from the profitability and environmental perspectives. The results show that the sales platform prefers the agency contract, but the manufacturer prefers the wholesale price contract. Considering the performance of the supply chain, the agency contract brings a higher profit while the wholesale price contract results in a bigger environmental improvement. An unexpected but interesting result is that when the agency contract is used and consumer green awareness increases, the sale price declines rather than increasing as it does under the wholesale price contract. This decline happens because the required marketing effort of the sales platform will be lower, which incentivises the platform to reduce the commission rate. Consequently, the manufacturer faces a lower commission rate and a higher margin when consumers display greater green awareness. Moreover, as the core and more powerful player of the supply chain, the sales platform can propose a platform-led revenue sharing contract to fully coordinate the supply chain, which improves the performance of the supply chain both in profitability and environmental perspectives.
