Effects of Cost and Benefit of Prosocial Behavior on Reputation
Effects of Cost and Benefit of Prosocial Behavior on Reputation
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DOI：
10.1177/1948550620929163
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发表时间：
2020-06-24
影响因子：
5.7
通讯作者：
Kusumi, Takashi
中科院分区：
文献类型：
--
作者：
Kawamura, Yuta;Ohtsubo, Yohsuke;Kusumi, Takashi
亲社会行为包括行为者的成本和他人的利益。先前的研究表明，亲社会行为者通常会从观察者那里获得积极的社会评价。然而，目前尚不清楚亲社会行为的每个组成部分（即，成本和收益）影响人感知的两个维度（即，温暖和能力）。因此，三项研究调查的独立影响的成本和效益的感知温暖和能力的演员。在研究1中，参与者阅读了一系列关于主人公为使另一个人受益而付出代价的小插曲，并对每个主人公的热情和能力进行了评分。虽然收益提高了感知的温暖和能力，成本只提高了感知的温暖。研究2a和2b分别操纵成本和利益的亲社会行为的小插曲，并证实了研究1的结果。因此，本研究证明了成本和收益对个人感知的独立影响。
Prosocial behavior consists of a cost to the actor and a benefit of others. Previous studies have shown that prosocial actors generally receive positive social evaluations from observers. However, it is unknown how each component of prosocial behavior (i.e., cost and benefit) influences the two dimensions of person perception (i.e., warmth and competence). Thus, three studies investigated the independent effects of cost and benefit on the perceived warmth and competence of the actor. In Study 1, participants read a series of vignettes about a protagonist incurring a cost to benefit another individual and rated the warmth and competence of each protagonist. Although benefit enhanced both perceived warmth and competence, cost enhanced only perceived warmth. Studies 2a and 2b separately manipulated costs and benefits of prosocial behaviors in vignettes and confirmed the results of Study 1. Thus, this study demonstrated the independent effects of cost and benefit on person perception.