Optimal overbooking decision for a "Hotel + OTA" dual-channel supply chain
Optimal overbooking decision for a "Hotel + OTA" dual-channel supply chain
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DOI：
10.1111/itor.12486
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发表时间：
2019-05
期刊：
影响因子：
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通讯作者：
Fei Ye;M. Lu;Yina Li
中科院分区：
文献类型：
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作者：
Fei Ye;M. Lu;Yina Li
研究“酒店+OTA”双渠道供应链免费升级替代的超售问题。在Merchant模型框架下，分析了OTA的最优采购数量和酒店的最优超订水平和策略。研究结果表明，可替代的超额预订策略（允许免费升级）对于酒店来说是最好的。然而，最优决策取决于批发价格、经济房消费者到达率、说服消费者预订豪华房的概率以及两个渠道的需求不确定性等参数。批发价、说服消费者预订豪华房的概率以及OTA渠道需求的不确定性，导致OTA对经济房的采购量下降。酒店最优超额预订水平降低了经济房消费者的到达率和说服消费者预订豪华房的概率，增加了批发价格和酒店直营渠道需求的不确定性。此外，酒店还可以通过调整批发价格来影响OTA的采购数量决策，并确定最优的超额预订水平，从而使预期收入最大化。
The overbooking problem with free upgrade substitution for a “Hotel + OTA (online travel agent)” dual‐channel supply chain is investigated. Under the Merchant model framework, the OTA's optimal purchasing quantity and the hotel's optimal overbooking level and strategy are analyzed. The findings reveal that a substitutable overbooking strategy (free upgrade is permitted) is the best for the hotel. However, the optimal decisions depend on parameters such as wholesale price, arrival rate of economy room's consumers, the probability of consumers persuaded to book luxury room, and demand uncertainties in two channels. The OTA's purchasing quantity for economy room decreases in wholesale price, the probability of consumers persuaded to book luxury rooms, and OTA channel demand uncertainty. The hotel's optimal overbooking level decreases in the arrival rate of economy room's consumers and the probability of consumers persuaded to book luxury room and increases in wholesale price and hotel direct channel demand uncertainty. Moreover, the hotel can affect the OTA's purchasing quantity decisions by adjusting wholesale prices and determine the optimal overbooking level to maximize the expected revenue accordingly.