Participative Web And User-Created Content: Web 2.0 Wikis and Social Networking
Participative Web And User-Created Content: Web 2.0 Wikis and Social Networking
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DOI：
10.1787/9789264037472-en
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发表时间：
2007
期刊：
影响因子：
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通讯作者：
G. Vickery;Sacha Wunsch-Vincent
中科院分区：
文献类型：
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作者：
G. Vickery;Sacha Wunsch-Vincent
互联网正日益融入日常生活。利用不断扩大的智能网络服务和应用程序，越来越多的人正在创建、分发和利用用户创建的内容，并成为更广泛的参与性网络的一部分。本研究描述了UCC的快速增长及其在全球传播中日益重要的作用，并提出了政策含义。问题包括：什么是用户创建的内容？其主要驱动因素、范围和不同形式是什么？新的价值链和商业模式是什么？社会、文化和经济机会和影响的程度和形式是什么？相关的挑战是什么？政府是否发挥作用，它可以采取什么形式？
The Internet is becoming increasingly embedded in everyday life. Drawing on an expanding array of intelligent web services and applications, a growing number of people are creating, distributing and exploiting user-created content (UCC) and being part of the wider participative web. This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are the new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?