Mediatization and Personalization of Politics in Italy and France: The Cases of Berlusconi and Sarkozy
Mediatization and Personalization of Politics in Italy and France: The Cases of Berlusconi and Sarkozy
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意大利和法国政治的媒介化和个人化：贝卢斯科尼和萨科齐的案例
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发表时间：
2010
期刊：
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通讯作者：
Donatella Campus
中科院分区：
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作者：
Donatella Campus
在当代民主国家，政治领导力的建设是由传播战略驱动的，更强调形象而不是实质，更强调个性而不是意识形态。本文分析了两个国家，意大利和法国，最近的特点是显着增加的个人化和政治的中介化。首先，本文旨在确定一些关键特征的领导出现，并证明是成功的调解民主。其次，文章对意大利和法国的竞选活动进行了比较，特别关注了媒体在领导力建设中的作用。最后，本文探讨了两位领导人的情况下，谁留下了他们的印记，在最近的竞选活动，并与政治营销和新闻管理的显着专业知识：贝卢斯科尼和萨科齐。
In contemporary democracies, the construction of political leadership is driven by communication strategies with greater emphasis on image over substance and personality over ideology. This article analyzes two countries, Italy and France, that have been recently characterized by a remarkable increase in the personalization and mediatization of politics. First, the article intends to identify some key features of the leadership that emerge and prove to be successful in mediatized democracies. Second, the article makes a comparison of Italian and French electoral campaigns, paying special attention to the role of the media in the construction of leadership. Finally, the article examines the cases of two leaders who have left their mark on recent electoral campaigns and are credited with remarkable expertise in political marketing and news management: Silvio Berlusconi and Nicolas Sarkozy.