Incongruity-resolution humorous strategies in image macro memes

Incongruity-resolution humorous strategies in image macro memes
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图像宏模因中的不协调解决幽默策略

DOI:
10.1075/ip.00058.yus
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发表时间:
2020
期刊:
Pragmatics, Humour and the Internet
影响因子:
--
通讯作者:
Francisco Yus
Francisco Yus
中科院分区:
--
文献类型:
--
作者:
Francisco Yus

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在之前的研究中(Yus 2016,2017),根据幽默不协调解决策略的实现方式提出了笑话的分类。十二个案例是由几个参数的组合而分离出来的:(1)基于话语的不协调和基于框架的不协调之间的区别; (2) 不协调触发元素的位置(场景或妙语); (3)三种解决方式:基于话语、基于框架和基于暗示。本文针对特定类型的互联网话语提出了一种类似的不协调解决模式分类法:图像宏模因。由此产生的七种分类法继承了为口头笑话提出的一些特征,尽管展示了图像在成功的以模因为中心的幽默策略中发挥特定作用的程度。
In previous research (Yus 2016, 2017), a classification of jokes was proposed depending on how the humorous incongruity-resolution strategy was achieved. Twelve cases were isolated resulting from the combination of several parameters: (1) a differentiation between discourse-based incongruities and frame-based incongruities; (2) the location of the incongruity-triggering element (setup or punchline); and (3) three types of resolution: discourse-, frame- and implication-based. This paper proposes a similar taxonomy of incongruity-resolution patterns for a specific type of internet discourse: the image macro meme. The resulting seven-case taxonomy inherits some of the features of that were proposed for verbal jokes, albeit exhibiting the extent to which the image plays a specific role in the successful meme-centred humorous strategy.