The Privacy Calculus: Mobile Apps and User Perceptions of Privacy and Security

The Privacy Calculus: Mobile Apps and User Perceptions of Privacy and Security
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DOI:
10.5772/51645
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发表时间:
2012-01-01
影响因子:
3.3
通讯作者:
Orjuela, Juan
Orjuela, Juan
中科院分区:
其他
文献类型:
--
作者:
Fife, Elizabeth;Orjuela, Juan

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新的移动的数据服务的持续流正在被发布,其依赖于个人数据的收集来支持商业模型。包括面部识别、传感器和近场通信(NFC)在内的新技术将越来越多地成为日常服务和应用的一部分,挑战传统的个人隐私概念。普通人以及“精通技术的”移动的电话用户可能还没有完全意识到他们的隐私和安全在多大程度上受到他们的移动的活动的影响,以及这种情况与个人计算机使用的可比性。我们调查了人们对移动的数据服务的看法和使用情况,这些服务似乎具有特定的隐私和安全敏感性,特别是社交网络、银行/支付和健康相关活动。我们对美国和日本智能手机用户的年度调查是从2011年开始的。这一具有全国代表性的调查数据用于显示人口统计和文化差异,并证实我们关于使用和隐私问题之间联系的假设。
A continuing stream of new mobile data services are being released that rely upon the collection of personal data to support a business model. New technologies including facial recognition, sensors and Near Field Communications (NFC) will increasingly become a part of everyday services and applications that challenge traditional concepts of individual privacy. The average person as well as the "tech-savvy" mobile phone user may not yet be fully aware of the extent to which their privacy and security are being affected through their mobile activities and how comparable this situation is to personal computer usage. We investigate perceptions and usage of mobile data services that appear to have specific privacy and security sensitivities, specifically social networking, banking/payments and health-related activities. Our annual survey of smartphone users in the U.S. and Japan is presented from 2011. This nationally representative survey data is used to show demographic and cultural differences, and substantiate our hypotheses about the links between use and privacy concerns.