Value-Oriented Media Management
Value-Oriented Media Management
复制标题
价值导向的媒体管理
DOI：
10.1007/978-3-319-51008-8
复制
发表时间：
2017
期刊：
影响因子：
--
通讯作者：
J. (eds.)
中科院分区：
文献类型：
--
作者：
Altmeppen;Hollifield;C. A. ;van Loon;J. (eds.)
在一个快速变化的媒体行业与新技术，演员和广告模式，以及媒体在社会中的关键作用的光，本卷强调在媒体公司和媒体经理的决策不同的价值的意义。它讨论了经济和社会价值观如何平等地融入媒体管理过程，以及这些价值观如何影响媒体公司的内部和外部环境。这些贡献分析了媒体管理中的各种问题，例如质量与受众需求之间的关系，品牌在建立价值中的作用，价值链的变化以及放松管制的影响。其他重要的话题包括超级竞争、媒体化、媒体管理者面临的挑战以及企业社会责任的含义。
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.