Characterising online museum users: a study of the National Museums Liverpool museum website
Characterising online museum users: a study of the National Museums Liverpool museum website
复制标题
描述在线博物馆用户的特征：对利物浦国家博物馆博物馆网站的研究
DOI：
10.1007/s00799-018-0248-8
复制
发表时间：
2018
影响因子：
1.5
通讯作者：
J. Foster
中科院分区：
文献类型：
--
作者：
David Walsh;M. Hall;Paul D. Clough;J. Foster
博物馆正在增加对其藏品的访问，并通过基于网络的界面提供更丰富的用户体验。然而，他们看到大量用户在10秒内只看了一两个页面，然后离开。为了降低这一比率，需要更好地了解访问博物馆网站的用户类型。博物馆网站用户的现有模型往往侧重于容易访问的研究组或提供的组的定义很少的细节。本文介绍了国家博物馆利物浦博物馆网站的大规模用户调查的结果，收集了广泛的用户特征的数据，关于他们目前的访问，以更好地了解他们的动机，任务，参与和领域知识。结果显示，经常被忽视的公众和非专业用户占大多数（约77%）的受访者。
Museums are increasing access to their collections and providing richer user experiences via web-based interfaces. However, they are seeing high numbers of users looking at only one or two pages within 10 s and then leaving. To reduce this rate, a better understanding of the type of user who visits a museum website is required. Existing models for museum website users tend to focus on groups that are readily accessible for study or provide little detail in their definitions of the groups. This paper presents the results of a large-scale user survey for the National Museums Liverpool museum website in which data on a wide range of user characteristics were collected regarding their current visit to provide a better understanding of their motivations, tasks, engagement and domain knowledge. Results show that the frequently understudied general public and non-professional users make up the majority (approximately 77%) of the respondents.