A Peircean semiotic interpretation of a social sign
A Peircean semiotic interpretation of a social sign
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DOI：
10.1016/j.annals.2017.04.002
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发表时间：
2017-05
影响因子：
13.2
通讯作者：
Xiaoming Zhang;Jiuling Sheng
中科院分区：
文献类型：
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作者：
Xiaoming Zhang;Jiuling Sheng
皮尔士的符号学强调符号的解释者的作用，它连接符号的可观察的代表物和它的所指对象;这种三元方法提供了比能指/所指二元更好的解释。徐秀珍，也被称为月亮妈妈，一个被许多人视为中国阳朔县象征的当地名人的案例揭示了对这个标志的表面共识背后的两种相反的解释，这表明了这个社会标志所具有的相互关联的意义结构。皮尔士的解释元概念能够揭示符号多重意义的社会背景和社会机制，因此，将解释元概念引入到旅游符号的研究中，有助于对符号个体的研究。
A Peircean semiotics emphasizes the role of a sign’sinterpretant, which connects the sign’s observablerepresentamenand its signifiedobject; this triadic approach offers a better interpretation than the signifier/signified dyad. The case of Xu Xiuzhen, also known as Mama Moon—a local celebrity seen by many as a symbol of Yangshuo County, China—reveals two opposing interpretations behind the seeming consensus on the sign, which indicates the structure of interrelated meanings attached to this social sign. The study of signs in tourism would benefit from focusing more on individuals by using Peirce’s concept of interpretant, which has been proved to be able to reveal both the social background and the social mechanism constructing a sign’s multiple meanings.