New development: Fundraising in UK charities—stepping back from the abyss
New development: Fundraising in UK charities—stepping back from the abyss
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新进展：英国慈善机构筹款——走出深渊
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
A. Hind
中科院分区：
文献类型：
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作者：
A. Hind
慈善机构使用的筹款技巧可以增强或削弱公众的信任。可疑和过于激进的筹款做法的危险是非常真实的。特别是在英国，2015年的“Olive Cooke事件”引发了对相当广泛的可疑做法的高级别审查。在这篇文章中，一个关键的演员对事件周围的事件，以及随后的余波的思考，进行了检查。有人认为，这整个佐贺有可能鼓励发展一个更受公众信任的慈善部门;一个已经从深渊中退回来的部门。
Fundraising techniques used by charities can enhance or diminish public trust. The dangers of questionable and over-aggressive fundraising practices are very real. In particular, in the UK, the ‘Olive Cooke affair’ in 2015 triggered a highlevel examination of fairly widespread dubious practices. In this article, the reflections of a key actor on the events surrounding the affair, and subsequent fallout, are examined. It is argued that this whole saga has the potential to encourage the development of a charity sector that is more trusted by the public; a sector that has stepped back from the abyss.