Negotiating With Gender Stereotypes on Social Networking Sites: From "Bicycle Face" to Facebook
Negotiating With Gender Stereotypes on Social Networking Sites: From "Bicycle Face" to Facebook
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DOI：
10.1177/0196859912473777
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发表时间：
2013-04-01
影响因子：
0.9
通讯作者：
Regan, Priscilla
中科院分区：
文献类型：
--
作者：
Bailey, Jane;Steeves, Valerie;Regan, Priscilla
研究表明，在社交网站上，女孩通常被视为寻求男性关注的性对象。本文介绍了一项定性研究的结果，探讨了年轻妇女如何“阅读”这些定型观念。我们的参与者将社交网站（SNS）理解为一个商品化的环境，在这个环境中，女孩们刻板的自我暴露是社会成功和受欢迎的标志。因此，这些图像对年轻妇女具有“社会促进作用”。然而，根据熟悉的陈规定型规范进行判断的性别风险因SNS的强烈监视而加剧。虽然我们的参与者表示，媒介化的名人文化向女孩灌输了她们必须有吸引力的信息，有男朋友，成为派对现场的一部分，但女孩比男孩更有可能因为在网上个人资料中强调这些元素而受到严厉的评判。女孩也会因为她们的公开程度而受到严厉的批评。由于公开的个人资料、太多的朋友或发布太多信息而被称为“荡妇”的风险表明，围绕公共参与的持续歧视性标准可能会有效地限制女孩充分参与在线活动的能力，并使她们参与挑衅性别行为的能力复杂化。
Research indicates that stereotypical representations of girls as sexualized objects seeking male attention are commonly found in social networking sites. This article presents the results of a qualitative study that examined how young women "read" these stereotypes. Our participants understood Social networking sites (SNS) as a commoditized environment in which stereotypical kinds of self-exposure by girls are markers of social success and popularity. As such, these images are "socially facilitative" for young women. However, the gendered risks of judgment according to familiar stereotypical norms are heightened by the intense surveillance enabled by SNS. While our participants indicated that a mediatized celebrity culture inculcates girls with messages that they must be attractive, have a boyfriend, and be part of the party scene, girls are much more likely than boys to be harshly judged for emphasizing these elements in their online profiles. Girls are also open to harsh criticism for their degree of publicness. The risk of being called a "slut" for having an open profile, too many friends, or posting too much information suggests that continuing discriminatory standards around public participation may effectively police girls' capacity to fully participate online and complicate their ability to participate in defiant gender performances.