Sharing information now vs later
Sharing information now vs later
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DOI：
10.1108/ijchm-10-2015-0587
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发表时间：
2017-02
影响因子：
11.1
通讯作者：
L. Wu;Han Shen;Mimi Li;Q. Deng
中科院分区：
文献类型：
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作者：
L. Wu;Han Shen;Mimi Li;Q. Deng
目的本研究旨在解决一个新的信息共享现象，许多酒店消费者，即共享信息期间，而不是几周后，酒店消费体验。具体来说，本研究测试，如果包括时间的邻近线索在审查可以显着提高其他消费者对审查业务的购买意向。设计/方法/途径A2（个人权力感）× 2（时间邻近线索：操纵为缺席与在场）本研究进行了准实验。使用Johnson-Neyman技术的泛光灯分析来测试相互作用效应。采用Hayes的PROCESS程序检验中介效应。结果-研究发现，对于无力的消费者，时间邻近线索可以有效地提高感知的可信度的审查和购买意愿对审查业务。相反，对于强大的消费者，时间邻近线索可以显着降低对企业的评论和购买意愿的感知可信度。中介测试进一步揭示了这些影响的潜在心理机制的证据。独创性/价值-揭示了一个新的因素，时间的连续性线索，对消费者的反应对在线酒店评论的混合效应，目前的研究有助于不断扩大的理论和管理知识流在社交媒体平台上的在线评论管理。
Purpose This study aims to address a novel information sharing phenomenon among many hospitality consumers, that is, sharing information during, rather than weeks after, a hospitality consumption experience. Specifically, this study tests if including a temporal contiguity cue in a review can significantly enhance the purchase intention of other consumers toward the reviewed business. Design/methodology/approach A 2 (personal sense of power) × 2 (temporal contiguity cue: manipulated to be absent vs present) quasi-experiment was conducted in this research. Floodlight analysis with the Johnson–Neyman technique was used to test the interaction effect. Hayes’ PROCESS procedure was used to test the mediation effects. Findings The study found that, for powerless consumers, temporal contiguity cue can effectively enhance the perceived trustworthiness of the review and purchase intention toward the reviewed business. Conversely, for powerful consumers, temporal contiguity cue can significantly reduce the perceived trustworthiness of the review and purchase intention toward the business. Mediation test further revealed evidence for the underlying psychological mechanism for these effects. Originality/value Revealing the mixed effects of a novel factor, temporal contiguity cue, on consumer responses toward online hospitality reviews, the current research contributes to the expanding stream of theoretical and managerial knowledge on online review management in social media platforms.