Gender roles in social network sites from generation Y
Gender roles in social network sites from generation Y
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DOI：
10.4067/s0718-27242017000400001
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发表时间：
2017-12
影响因子：
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通讯作者：
F. J. Rondán-Cataluña;Borja Sanz-Altamira;Begoña Peral-Peral-Begoña-Peral-Peral-1403277447
中科院分区：
文献类型：
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作者：
F. J. Rondán-Cataluña;Borja Sanz-Altamira;Begoña Peral-Peral-Begoña-Peral-Peral-1403277447
Y 一代或千禧一代基本且最常用的沟通工具之一是在线社交网络。本研究的第一个目标是模拟社会参与、社区融合和对社区满意度的信任的影响，作为常规化的先决条件。此外，我们建议作为第二个目标检查性别角色是否构成发展社交网络用户的不同行为的基础。我们对 1,448 名 Y 一代 SNS 用户本科生进行了实证研究。首先，我们应用结构方程建模方法来测试所提出的模型。其次，我们采用一种方法，使用男性气质和女性气质的量表对样本进行分类，获得三组：女性、男性和雌雄同体。
One of the fundamental and most commonly used communication tools by the generation Y or Millennials are online social networks. The first objective of this study is to model the effects that exercise social participation, community integration and trust in community satisfaction, as an antecedent of routinization. Besides, we propose as a second objective checking if gender roles proposed to underlie the different behaviors that develop social network users. An empirical study was carried out on a sample of 1,448 undergraduate students that are SNS users from Generation Y. First, we applied a structural equation modeling approach to test the proposed model. Second, we followed a methodology using a scale of masculinity and femininity to categorize the sample obtaining three groups: feminine, masculine, and androgynous.