Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion
Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion
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DOI：
10.1111/j.1468-2958.2009.01367.x
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发表时间：
2010-01-01
影响因子：
5
通讯作者：
Nabi, Robin L.
中科院分区：
文献类型：
--
作者：
Moyer-Guse, Emily;Nabi, Robin L.
研究检查了娱乐教育（E-E）计划在各种健康和社会问题上影响行为的能力。然而，对这些影响的潜在机制知之甚少。为了与扩展的阐述可能性模型（E-ELM）和娱乐克服阻力模型（EORM）保持一致，我们研究了故事的特点，如叙事运输和参与的字符，可能会减少三种形式的阻力，以说服抗拒，反驳，和感知的刀枪不入。在一项受试者之间的实验中，367名大学生观看了一个戏剧性的叙述或非叙述性的节目，内容是关于青少年意外怀孕的困难后果。参与者完成了一份问卷调查，评估他们在观看后立即对节目的反应，并在两周后再次评估。与来自EORM和E-ELM的预测一致，戏剧性的叙事通过促进与角色的准社会互动和减少对说服意图的感知来减少反应。也正如预期的那样，识别字符的叙述减少反驳和增加感知的脆弱性意外怀孕，虽然后者只发生在延迟后测试曝光后2周。出乎意料的是，进入戏剧性叙事的运输与更大的反驳有关。总而言之，本研究表明，从克服阻力的角度来研究叙事影响是一种有用的方法。研究结果还表明，个人如何处理叙事和非叙事信息的重要差异。
Research has examined the ability of entertainment-education (E-E) programs to influence behavior across a variety of health and social issues. However, less is known about the underlying mechanisms that account for these effects. In keeping with the extended elaboration likelihood model (E-ELM) and the entertainment overcoming resistance model (EORM), we examined how story features, such as narrative transportation and involvement with characters, may reduce three forms of resistance to persuasion-reactance, counterarguing, and perceived invulnerability. In a between-subjects experiment, 367 undergraduates viewed either a dramatic narrative or a nonnarrative program about the difficult consequences of an unplanned teen pregnancy. Participants completed a questionnaire assessing their reactions to the program immediately after viewing and again 2 weeks later. Consistent with predictions derived from the EORM and E-ELM, the dramatic narrative reduced reactance by fostering parasocial interaction with characters and decreasing perceptions of persuasive intent. Also as expected, identification with characters in the narrative reduced counterarguing and increased perceived vulnerability to unplanned pregnancy-although the latter occurred only at the delayed posttest 2 weeks after exposure. Unexpectedly, transportation into the dramatic narrative was associated with greater counterarguing. Taken together, this research demonstrates that investigating narrative influence from the perspective of overcoming resistance is a useful approach. Findings also suggest important differences in how individuals process narrative and nonnarrative messages.