The Role of Individual Risk Attitudes on the Selection of Creative Concepts in Engineering Design
The Role of Individual Risk Attitudes on the Selection of Creative Concepts in Engineering Design
复制标题
个人风险态度对工程设计创意概念选择的作用
DOI：
10.1115/detc2014-35106
复制
发表时间：
2014
影响因子：
2.6
通讯作者：
Scarlett R. Miller
中科院分区：
文献类型：
--
作者：
Christine Toh;Scarlett R. Miller
虽然创造力通常被视为工程设计不可或缺的品质，但由于与创造性概念相关的固有风险，人们在概念选择过程中往往选择传统或以前成功的选项。令人惊讶的是，先前的研究表明，这种对传统设计方案的偏好通常是以无意识的方式进行的，并归因于人们对创造力的无意偏见。虽然我们知道设计师可能会过早地过滤掉创意，但实际上很少有人知道在概念选择过程中，哪些因素会促进或过滤这些创意概念。本文描述了一项实证研究进行了19个一年级的工程专业学生，旨在调查的影响，个人的风险厌恶和模糊厌恶的选择和过滤的创意概念选择过程中。研究结果显示，个体的风险态度与创意能力及创意概念选择皆有相关。然而，一个人的能力，以产生创造性的想法被认为是无关的，他们的喜好创造性的想法在概念选择。这些结果增加了我们对概念选择过程中创造力的理解，并为加强设计过程以鼓励设计创造力提供了指导。Copyright © 2014 by ASME
While creativity is often seen as an indispensable quality of engineering design, individuals often select conventional or previously successful options during the concept selection process due to the inherent risk associated with creative concepts. Surprisingly, prior research has shown that this preference for conventional design alternatives is often done in an unconscious manner and is attributed to people’s inadvertent bias against creativity. While we know that designers may prematurely filter out creative ideas, little is actually known about what factors attribute to the promotion or filtering of these creative concepts during concept selection. The current paper describes an empirical study conducted with 19 first-year engineering students aimed at investigating the impact of individual risk aversion and ambiguity aversion on the selection and filtering of creative ideas during the concept selection process. The results from this study indicate that individual risk attitudes are related to both creative ability and creative concept selection. However, an individual’s ability to generate creative ideas was found to be unrelated to their preference for creative ideas during concept selection. These results add to our understanding of creativity during concept selection and provide guidelines for enhancing the design process to encourage design creativity.Copyright © 2014 by ASME