Communicating Solidarity? Public Responses to UK Government Communication of COVID-19
Communicating Solidarity? Public Responses to UK Government Communication of COVID-19
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沟通团结？
DOI：
10.1080/00344893.2023.2263465
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发表时间：
2023
期刊：
影响因子：
--
通讯作者：
Moss G
中科院分区：
文献类型：
--
作者：
Moss G
本文探讨公众对英国政府COVID-19传播的反应，重点关注公众团结作为有效应对大流行的关键部分。利用焦点小组研究与公众成员，我们确定了三个限制的方式团结是由政府沟通。团结的含义和要求并不总是（1）明确和可理解的，（2）对所有人都有充分的理由，或（3）通过政治领导人自己的行动来证明。最后，我们考虑了我们的分析对如何改进团结沟通的影响。除了任何具体的沟通缺陷之外，沟通团结总是很困难的。在这一大流行病的背景下，团结的含义和要求从来都不是不言自明的，特别是考虑到所涉及的不同价值观和利益。有鉴于此，我们认为，一个更加协商民主的团结方法既符合规范要求，也更有可能有效地维持团结。但这种方法的必要性揭示了政治传播环境中一个潜在的系统性弱点：缺乏足够的机会让那些被要求表现出团结的人反思、质疑和塑造其意义。
This article explores public responses to UK government communication of COVID-19, focusing on public solidarity as a crucial part of an effective pandemic response. Drawing on focus group research with members of the public, we identify three limitations in the way solidarity was communicated by government. What solidarity meant and entailed was not always (1) clear and understandable, (2) adequately justified to all, or (3) demonstrated by the actions of political leaders themselves. In conclusion, we consider the implications of our analysis for how the communication of solidarity could have been improved. Beyond any specific communicative shortcomings, communicating solidarity was always bound to be difficult. What solidarity meant and entailed in the context of the pandemic was never normatively self-evident, especially given the different values and interests at stake. Given this, we suggest that a more deliberative-democratic approach to solidarity would have been both normatively desirable and more likely to be effective in sustaining solidarity. But the need for this approach reveals an underlying systemic weakness in the political-communication environment: the lack of adequate opportunities for those called upon to show solidarity to reflect on, contest, and shape its meaning.
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