How perceived life control shapes sustainable consumption: The role of outcome efficacy
How perceived life control shapes sustainable consumption: The role of outcome efficacy
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DOI：
10.1002/mar.21783
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发表时间：
2022-12
期刊：
影响因子：
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通讯作者：
Jin Zhang;S. Sheng;Xiaobing Xu
中科院分区：
文献类型：
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作者：
Jin Zhang;S. Sheng;Xiaobing Xu
可持续消费有助于解决当今严峻的环境问题，但这种行为往往是利他主义的，主要有利于环境和其他人。因此，了解促使消费者参与可持续消费的前体对学者和绿色产品营销人员很重要。本研究探讨如何感知生活控制，一个因素没有直接关系到环境决策，影响可持续购买。来自两波世界价值调查的数据表明，感知的生活控制与环保态度呈正相关（这是可持续购买的先决条件）。随后的五项研究一致表明，感知生活控制增加了对绿色产品的购买意愿，这是因为生活控制能力更强的消费者相信他们的购买将更有效地解决环境问题（即，结果功效）。我们进一步揭示，框架的好处，一个绿色产品作为暂时存在（与未来）衰减观察到的效果。这些研究结果表明，可持续消费的做法可以解释个人的感知生活控制，并提供有关可持续产品的吸引力和个人差异之间的一致性环境沟通的见解。
Sustainable consumption helps solve today's critical environmental problems, but such behavior tends to be altruistic, mainly benefiting the environment and other people. Thus, understanding precursors that drive a consumer to engage in sustainable consumption is important for scholars and green product marketers. This study examines how perceived life control—a factor not directly related to environmental decisions—influences sustainable purchase. Data from two waves of the World Value Survey indicate that perceived life control is positively associated with pro‐environmental attitudes (which is a precondition for sustainable purchases). Five subsequent studies consistently show that perceived life control increases purchase intention for green products, and this happens because consumers with greater life control believe their purchases will be more effective in solving environmental problems (i.e., outcome efficacy). We further reveal that framing the benefits of a green product as temporally present (vs. future) attenuates the observed effect. These findings suggest that the practice of sustainable consumption may be explained by perceived life control in individuals and provide insights for environmental communication regarding the alignment between sustainable product appeals and individual differences.