Sending memorable messages to the old: Age differences in preferences and memory for advertisements
Sending memorable messages to the old: Age differences in preferences and memory for advertisements
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DOI：
10.1037/0022-3514.85.1.163
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发表时间：
2003-07-01
影响因子：
7.6
通讯作者：
Carstensen, LL
中科院分区：
文献类型：
--
作者：
Fung, HH;Carstensen, LL
社会情绪选择理论认为，不同年龄的人优先考虑不同类型的目标。随着年龄的增长，人们越来越认为时间是有限的，他们更加重视情感上有意义的目标。由于人们追求的目标如此集中地影响认知，作者假设，当有说服力的信息，特别是广告，承诺帮助实现情感上有意义的目标时，老年人会更喜欢和更好地记住它们，而年轻人不会表现出这种偏见。作者还预测，改变时间观念将减少年龄差异。调查结果为这些预测提供了合格的支持。
Socioemotional selectivity theory holds that people of different ages prioritize different types of goals. As people age and increasingly perceive time as finite, they attach greater importance to goals that are emotionally meaningful. Because the goals that people pursue so centrally influence cognition, the authors hypothesize that persuasive messages, specifically advertisements, would be preferred and better remembered by older adults when they promise to help realize emotionally meaningful goals, whereas younger adults would not show this bias. The authors also predict that modifying time perspective would reduce age differences. Findings provide qualified support for each of these predictions.