Process Evaluation of Baltimore Healthy Stores: A Pilot Health Intervention Program With Supermarkets and Corner Stores in Baltimore City

Process Evaluation of Baltimore Healthy Stores: A Pilot Health Intervention Program With Supermarkets and Corner Stores in Baltimore City
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DOI:
10.1177/1524839908329118
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发表时间:
2010-09-01
影响因子:
1.9
通讯作者:
Anliker, Jean A.
Anliker, Jean A.
中科院分区:
其他
文献类型:
--
作者:
Gittelsohn, Joel;Suratkar, Sonali;Anliker, Jean A.

文献摘要

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获得负担得起的健康食品的机会减少与低收入城市环境中慢性病发病率较高有关。作者进行了一项可行性研究的环境干预(巴尔的摩健康商店)在七个角落的商店拥有的韩裔美国人和两个超市在低收入的东巴尔的摩。其目标是增加健康食品的可得性,并在购买时加以推广。过程评价主要由外部评价人员进行。参与商店库存促销食品,并以中等至高保真度展示印刷材料。交互式消费者口味测试以高覆盖率和高剂量实施。材料开发专门为韩裔美国人的角落商店业主实施中到高保真度和剂量。结果表明,小型食品店为基础的干预方案是可行的,实施和增加健康食品的供应和一个良好的位置,在低收入的城市环境的购买点促销活动是一种可行的手段。
Reduced access to affordable healthy foods is linked to higher rates of chronic diseases in low-income urban settings. The authors conduct a feasibility study of an environmental intervention (Baltimore Healthy Stores) in seven corner stores owned by Korean Americans and two supermarkets in low-income East Baltimore. The goal is to increase the availability of healthy food options and to promote them at the point of purchase. The process evaluation is conducted largely by external evaluators. Participating stores stock promoted foods, and print materials are displayed with moderate to high fidelity. Interactive consumer taste tests are implemented with high reach and dose. Materials developed specifically for Korean American corner store owners are implemented with moderate to high fidelity and dose. Results indicate that small food store-based intervention programs are feasible to implement and are a viable means of increasing healthy food availability and a good location for point-of-purchase promotions in low-income urban settings.