Innovation through social media in the public sector: Information and interactions
Innovation through social media in the public sector: Information and interactions
复制标题
DOI：
10.1016/j.giq.2014.01.011
复制
发表时间：
2014-06
期刊：
影响因子：
--
通讯作者：
Lei Zheng;Tuo Zheng
中科院分区：
文献类型：
--
作者：
Lei Zheng;Tuo Zheng
本文选取中国政府微博作为公共部门创新，对其信息与互动的表现进行了内容分析。具体而言，该研究考察了政府账户的数量、内容、利益相关者相关、政府级别相关、及时性、形式、语言风格、消息来源、推送使用和回应。研究发现，政府微博账户上发布的大部分信息都是为了自我推销，而不是为了提供服务。政府微博发布信息的形式、语言和时效性趋于单调、刻板和正式，政府与公众之间的互动大多是不充分和初步的。此外，对连续两年的数据进行纵向比较也表明，随着时间的推移，政府对微博的使用有所改善。根据研究结果，本文向各国政府提出了相关建议。
This paper conducts a content analysis on the performance of information and interactions in selected Chinese government microblog accounts as innovations in the public sector. In specific, the study examines the quantity, content, stakeholders related, government levels related, timeliness, forms, language styles, sources of message, the use of push, and responses in government accounts. The study finds that a majority of messages in government microblog accounts were posted for self-promotion rather than service delivery. The forms, languages and timeliness of information posted tend to be monotonous, rigid and formal, and the interactions between governments and the public in government microblog accounts were mostly insufficient and preliminary. Furthermore, a longitudinal comparison between data in two sequential years also indicates that government use of microblogs is improved over time. Based on the findings, the paper provides relevant recommendations to governments.