History and Current Trends in the Electronic Cigarette Retail Marketplace in the United States: 2010-2016
History and Current Trends in the Electronic Cigarette Retail Marketplace in the United States: 2010-2016
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DOI：
10.1093/ntr/nty214
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发表时间：
2020-05-01
影响因子：
4.7
通讯作者：
Vallone, Donna
中科院分区：
文献类型：
--
作者：
Cantrell, Jennifer;Huang, Jidong;Vallone, Donna
简介：美国电子尼古丁输送系统（ENDS）市场在过去十年中增长迅速。在2016年美国食品和药物管理局（FDA）的推定规则之前，有有限的已发表证据检查ENDS市场的变化。该研究描述了2010年至2016年美国ENDS零售市场趋势。方法：从尼尔森零售扫描仪获得五种产品类型的全国数据：（1）一次性产品，（2）可充电产品，（3）墨盒更换，（4）电子液体瓶笔芯，（5）特种蒸汽产品。结果：调整后的全国销售额从2010年的1160万美元增加到2016年的7.512亿美元。年销售增长率在2015年放缓之前迅速上升。2016年增长率飙升。薄荷产品和其他各种口味的市场份额从2010年的20%增加到2016年的52.1%。随着烟草行业品牌进入市场，NJOY早期的市场主导地位发生了变化，并最终在2016年占据了87.8%的市场份额。随着时间的推移，可充电产品和附带产品在总销量中所占比例增加，而一次性产品销量下降。2015年，特种蒸汽产品出现在零售市场。结论：调查结果显示，尽管2016年略有上升，但ENDS零售市场的早期增长强劲，随后随着时间的推移出现了相当大的放缓。趋势反映了向调味产品、新一代“开放系统”设备、更低价格和烟草行业品牌的转变。这项研究提供了一个基线，用于比较FDA 2016年推定规则和未来行动对ENDS市场的影响。
Introduction: The US market for electronic nicotine delivery systems (ENDS) has grown rapidly in the last decade. There is limited published evidence examining changes in the ENDS marketplace prior to the US Food and Drug Administration's (FDA) deeming rule in 2016. This study describes US ENDS retail market trends from 2010 to 2016.Methods: National data were obtained from Nielsen retail scanners for five product types: (1) disposables, (2) rechargeables, (3) cartridge replacements, (4) e-liquid bottle refills, and (5) specialty vapor products. We examined dollar sales, volume, price, brand, and flavor.Results: Adjusted national sales increased from $11.6 million in 2010 to $751.2 million in 2016. The annual rate of sales growth rapidly increased before slowing through 2015. The rate of growth spiked in 2016. Market share for menthol products and other assorted flavors increased from 20% in 2010 to 52.1% by 2016. NJOY's early market dominance shifted as tobacco industry brands entered the market and eventually captured 87.8% of share by 2016. Rechargeables and accompanying products comprised an increased proportion of total volume sold over time while disposable volume declined. Specialty vapor products appeared at retail in 2015.Conclusions: Findings show strong early growth in the ENDS retail market followed by considerable slowing over time, despite a slight uptick in 2016. Trends reflect shifts to flavored products, newer generation "open-system" devices, lower prices, and tobacco industry brands. This study provides a baseline against which to compare the impact of FDA's 2016 deeming rule and future actions on the ENDS marketplace.