Ethical Conduct in Public and Private Arenas Corporate Philanthropy, Lobbying, and Public Health Policy
Ethical Conduct in Public and Private Arenas Corporate Philanthropy, Lobbying, and Public Health Policy
复制标题
DOI：
10.2105/ajph.2007.128231
复制
发表时间：
2008-12-01
影响因子：
12.7
通讯作者：
Malone, Ruth E.
中科院分区：
文献类型：
--
作者：
Tesler, Laura E.;Malone, Ruth E.
为了应对烟草业的负面宣传，菲利普莫里斯公司广泛宣传其慈善活动。虽然企业慈善事业主要是一种公共关系工具，但捐款可被视为抵消企业产品和做法造成的伤害。很少有人考虑到这种捐赠本身会产生有害的后果。根据公司内部文件，我们探讨了菲利普莫里斯公司在PM21形象改造中所做的慈善事业。菲利普·莫里斯明确地将慈善事业与政府事务联系起来，并将捐款作为反对公共卫生政策的游说工具。通过广告，秘密征求媒体报道，并为立法者的宠物事业捐款，菲利普莫里斯公司改善了其在关键选民群体中的形象，影响了政府官员，并将公共卫生领域划分为受赠者转变为利益相关者。(Am J公共卫生。2008;98：2123-2133. doi：10.2105/AJPH.2007.128231）
To counter negative publicity about the tobacco industry, Philip Morris has widely publicized its philanthropy initiatives. Although corporate philanthropy is primarily a public relations tool, contributions may be viewed as offsetting the harms caused by corporate products and practices. That such donations themselves have harmful consequences has been little considered.Drawing on internal company documents, we explored the philanthropy undertaken as part of Philip Morris's PM21 image makeover. Philip Morris explicitly linked philanthropy to government affairs and used contributions as a lobbying tool against public health policies. Through advertising, covertly solicited media coverage, and contributions to legislators' pet causes, Philip Morris improved its image among key voter constituencies, influenced public officials, and divided the public health field as grantees were converted to stakeholders. (Am J Public Health. 2008;98: 2123-2133. doi:10.2105/AJPH.2007.128231)