Consumer co‐design of apparel for mass customization
Consumer co‐design of apparel for mass customization
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消费者共同设计大规模定制服装
DOI：
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发表时间：
2003
期刊：
影响因子：
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通讯作者：
Weifang Wu
中科院分区：
文献类型：
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作者：
P. Ulrich;Lenda Jo Anderson‐Connell;Weifang Wu
最近的研究表明，消费者希望满足个人需求，公司可以在大规模生产产品的同时努力定制产品。共同设计是一种消费者与生产者合作的设计努力，是实现这两者的一种方式。本研究的目的是探讨消费者对CAD支持的大规模定制协同设计方案的参与和反应。在一位设计经理的帮助下，34名女大学生从服装的样式库中挑选服装，共同设计了一套三件套的职业套装。受试者对这个过程感到舒服；大多数人觉得很容易，并对结果感到满意。设计的容易程度与对图像的满意度呈正相关。服装参与和创新测量的应用表明，那些对共同设计或多或少感到舒适的受试者和那些发现更容易做出决定的受试者可能具有的特征。结果表明，从消费者的角度进行共同设计是可行的，需要进一步的研究。
Recent research suggests that consumers want individual needs met and that companies can work towards customizing products while still mass producing them. Co‐design, a consumer‐producer collaborative design endeavor, is one way to accomplish both. The purpose of this research was to explore consumers’ participation in and reaction to a CAD‐supported scenario of co‐design for mass customization. Aided by a design manager, 34 female college students co‐designed a three‐piece career outfit by choosing from a style bank of garment components. Subjects were comfortable with the process; most found it easy and were satisfied with the output. Ease of designing and satisfaction with images were positively correlated. Application of clothing involvement and innovativeness measures suggested possible characteristics of subjects who were more or less comfortable with co‐design and those who found it easier to make decisions. Results suggested the feasibility of co‐design from the consumer’s perspective and the need for further research.