Creativity as Investment
Creativity as Investment
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创造力作为投资
DOI：
10.2307/41165919
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发表时间：
1997
影响因子：
10
通讯作者：
T. Lubart
中科院分区：
文献类型：
--
作者：
R. Sternberg;L. O’Hara;T. Lubart
本文描述了一种创新投资理论。它表明，一个有创造力的人需要在思想领域不服从大众，低买高卖，就像一个成功的金融投资者不服从大众，在股票不受欢迎时买入，在股票流行时卖出。创造性的想法往往不受欢迎。为了克服对这些想法的抵制，有创造力的人——以及渴望鼓励创造力的公司——需要投资于六种资源：知识、智力能力；思维风格;动机;个性;和环境。创意企业要想成功，所有这些资源都必须具备。
This article describes an investment theory of creativity. It suggests that a creative person needs to defy the crowd to buy low and sell high in the realm of ideas, just as a successful financial investor defies the crowd and buys stocks when they are out of favor and sells them when they become popular. Creative ideas are often unpopular. To overcome the resistance to those ideas, creative people—as well as companies desiring to encourage creativity—need to invest in six resources: knowledgeintellectual abilities; thinking styles; motivation; personality; and environment. All of these resources need to be present for a creative enterprise to succeed.