GoGlobal: How can contemporary design collaboration and e-commerce models grow the creative industries in developing countries?
GoGlobal: How can contemporary design collaboration and e-commerce models grow the creative industries in developing countries?
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GoGlobal：当代设计合作和电子商务模式如何发展发展中国家的创意产业？
DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
A. Hall
中科院分区：
文献类型：
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作者：
T. Barker;A. Hall
本文利用作者之前的案例研究和当前的实际项目，考虑是否可以通过设计合作和电子商务模式培育发展中国家（加纳、非洲）的创意产业，通过增加国际贸易来促进显着的经济增长。本文借鉴了五个年度项目的实践经验，重点关注“GoGlobal Africa”。 GoGlobal 于 2005 年发起，是悉尼科技大学、皇家艺术学院、伦敦经济学院、墨尔本皇家理工大学和其他合作组织之间的一项合作设计研究活动。 GoGlobal Africa 于 2008 年启动，分为三个阶段：由英国 RCA 和加纳 KNUST 的设计学生组成的创意工作室；供应、分销和营销的电子商务流程；以及促进项目交付和传播的“中心”位置。 GoGlobal 的背景是贸发会议对全球创意产业的研究。
Using previous case studies by the authors and a current live project, this paper considers whether the creative industries in a developing country (Ghana, Africa) can be nurtured through design collaboration and an e-commerce model to contribute significant economic growth through increasing international trade. The paper draws on practical experience of five annual projects, with a focus on GoGlobal Africa. Initiated in 2005, GoGlobal is a collaborative design research activity between the University of Technology Sydney, the Royal College of Art, the London School of Economics, RMIT Melbourne, and other partnering organisations. GoGlobal Africa was initiated in 2008 with 3 phases: creative studio with design students from the RCA UK and KNUST Ghana; an e-commerce process for supply, distribution and marketing; and a “hub” location to facilitate project delivery and dissemination. The context to GoGlobal is informed by the UNCTAD studies of global creative industries.