Servitization of the Manufacturer's Value Chain
Servitization of the Manufacturer's Value Chain
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DOI：
10.1007/978-3-642-41263-9_29
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发表时间：
2013-09
期刊：
影响因子：
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通讯作者：
D. Opresnik;C. Zanetti;M. Taisch
中科院分区：
文献类型：
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作者：
D. Opresnik;C. Zanetti;M. Taisch
服务化，即提供产品服务，是一个越来越普遍的概念。如果应用得当，它可以充分利用产品，为制造商和客户创造额外的附加值。到目前为止，服务化仅应用于产品的使用阶段，围绕产品创建服务。然而，产品并不是制造企业中唯一有价值和可交易的资产。因此，本文审查的可能性，另外利用制造商的价值链，通过服务其组件，从而将它们转化为产品本身。为了检验这种可能性，托本对服务化的开创性表述被应用于波特所确定的价值链的组成部分。据解释，所提出的概念是可行的，在某些情况下，它增加了卖方和买方的可持续竞争优势。文章最后质疑这一新概念对可持续发展的影响。
Servitization, the offering of product-services, is a more and more pervasive concept. When applied correctly, it exploits the product and generates additional added value for the manufacturer as for the customer. Until now, servitization has been applied only onto the usage phase of the product, creating services around it. However the product is not the only valuable and tradable asset in a manufacturing enterprise. Therefore this article scrutinizes the possibility to additionally exploit the manufacturer’s value chain, by servitizing its components and hence transforming them into products per se. To test this possibility Thoben’s seminal representation of servitization was taken and applied onto the components of the value chain identified by Porter. It was elucidated that the proposed concept is feasible and under certain circumstances, it increases the seller’s and buyer’s sustainable competitive advantage. The article concludes by questioning the effect of this novel concept onto sustainability.