The Dynamics of the Electronic Market: An Evolutionary Game Approach
The Dynamics of the Electronic Market: An Evolutionary Game Approach
复制标题
电子市场的动态：进化博弈方法
DOI：
10.1023/a:1010041819361
复制
发表时间：
2000
影响因子：
5.9
通讯作者：
Han Zhang
中科院分区：
文献类型：
--
作者：
Sulin Ba;Andrew Whinston;Han Zhang
网络技术提供的能力促进了电子商务的发展。然而，网上欺诈对进一步采用电子市场构成严重挑战。为了促进信任，降低交易风险，各种可信第三方应运而生，新的模式不断被提出。人们在进行在线交易时会使用可信的第三方吗？电子市场将如何发展？本研究试图以演化博弈论的方法来辨识电子市场的不同均衡，并探讨电子市场交易的最佳策略。此外，工作提供了一个理论上的理由可信的第三方电子交易的出现和必要性。
The capabilities afforded by network technologies have facilitated the growth of electronic commerce. However, online frauds pose serious challenges to the further adoption of the electronic market. In order to promote trust and reduce transaction risks, various trusted third parties have emerged and new models have been proposed. Will people use the trusted third parties while conducting online transactions? How will the electronic market evolve? This research attempts to identify the different equilibria of the electronic market using an evolutionary game theoretic approach and to explore the best strategy to do transactions in the electronic market. Also, the work provides a theoretical justification to the emergence and necessity of trusted third parties for electronic transactions.