Campaign Communications in U.S. Congressional Elections
Campaign Communications in U.S. Congressional Elections
复制标题
美国国会选举中的竞选沟通
DOI：
--
复制
发表时间：
2009
影响因子：
6.8
通讯作者：
Michael Parkin
中科院分区：
文献类型：
--
作者：
James N. Druckman;Martin J. Kifer;Michael Parkin
竞选活动是民主治理的基础;然而，关于竞选宣传内容的学术研究仍然不够发达。在本文中，我们通过整合和扩展现有的竞选传播理论，推进对美国国会竞选的研究。我们测试所得到的预测与一个新的数据集的基础上候选人的网站在三个选举周期。与电视广告或报纸报道不同，网站提供了未经中介的、全面的和有代表性的竞选活动肖像。我们发现，现任者和挑战者在广泛的行为上存在差异，反映了对风险的不同态度，现任者的策略取决于种族的竞争力，候选人将负面竞选活动与他们的修辞策略的其他方面联系起来。我们的努力为研究人员提供了一个更全面地了解国会竞选活动的基础。
Electoral campaigns are the foundation of democratic governance; yet scholarship on the content of campaign communications remains underdeveloped. In this paper, we advance research on U.S. congressional campaigns by integrating and extending extant theories of campaign communication. We test the resulting predictions with a novel dataset based on candidate Web sites over three election cycles. Unlike television advertisements or newspaper coverage, Web sites provide an unmediated, holistic, and representative portrait of campaigns. We find that incumbents and challengers differ across a broad range of behavior that reflects varying attitudes toward risk, that incumbents’ strategies depend on the competitiveness of the race, and that candidates link negative campaigning to other aspects of their rhetorical strategies. Our efforts provide researchers with a basis for moving toward a more complete understanding of congressional campaigns.