A Method of Gathering, Selecting and Hierarchizing Kansei Words for a Hierarchized Kansei Model
A Method of Gathering, Selecting and Hierarchizing Kansei Words for a Hierarchized Kansei Model
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一种为层次感言模型收集、选择和层次化感言词的方法
DOI：
10.1080/16864360.2016.1257188
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发表时间：
2016
影响因子：
--
通讯作者：
T. Kinumura
中科院分区：
文献类型：
--
作者：
M. Kobayashi;T. Kinumura
由于科学技术的成熟，企业需要在美学和人体工程学等主观品质上区分产品，这些主观品质的评价取决于顾客的感觉，即感性。为了在产品开发中考虑到顾客的感性，已经开发了各种设计方法。在我们之前的研究中，我们也开发了一种新的基于层次感性模型的美学设计支持方法。在这些方法中，SD法被广泛用于测量顾客感性。SD法使用形容词和形容词动词“感性词”作为评价尺度，对顾客对产品的印象进行评分。由于SD法的准确性受到适用性和感性词数量的影响，因此选择适合产品和客户的感性词是很重要的。在这项研究中，我们开发了一种新的方法来收集、选择和层次化的美学设计方法中的感性词，基于层次化的感性模型，就像我们之前的研究一样。该方法利用文本挖掘软件收集候选感性词，通过对客户的多次问卷调查，选择最适合设计目标的感性词并进行分层。本文提出的方法可以用于任何基于层次感性模型的设计方法，但是将本文提出的方法与我们之前的方法相结合，特别有效地减少了客户的负担，因为在我们之前的设计过程中，问卷结果的一部分可以被重用。将该方法应用于办公椅设计，验证了该方法的有效性。
Due to maturation of science and technology, companies are required to differentiate their products in terms of subjective qualities such as aesthetics and ergonomics whose evaluation depends on customer feeling i.e. kansei. To consider customer kansei in product developments, various design methods have been developed. In our previous research, we also developed a new aesthetic design support method based on a hierarchical kansei model. In these methods, SD method is widely used to measure customer kansei. SD method scores the impression which a customer receives from products using adjectives and adjective verbs named “Kansei words” as evaluation scales. Since accuracy of SD method is affected by suitability and the number of kansei words, it is important to select kansei words suitable for products and customers. In this research, we developed a new method of gathering, selecting and hierarchizing kansei words for aesthetic design methods based on a hierarchized kansei model, like our previous one. In the proposed method, candidate kansei words are gathered by using text mining software and the kansei words best suited for a design target are selected and hierarchized based on several questionnaire investigations to customers. The proposed method can be used for any design method based on a hierarchical kansei model, but combination of the proposed method and our previous one is especially effective to reduce a customer burden, since a part of questionnaire results can be reused in the process of our previous one. In the case study, the proposed method is applied to office chair design and its effectiveness is confirmed.