The effects of framing and action instructions on whether older adults obtain flu shots
The effects of framing and action instructions on whether older adults obtain flu shots
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DOI：
10.1037//0278-6133.21.6.624
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发表时间：
2002-11-01
影响因子：
4.2
通讯作者：
Rothman, AJ
中科院分区：
文献类型：
--
作者：
McCaul, KD;Johnson, RJ;Rothman, AJ
作者测试了行动线索的死亡效应--旨在增加流感免疫的信息。北达科他州的县被随机分配到提醒信中。行动书信，或者没有书信。在提醒函县内，医疗保险接受者要么收到(A)州同行审查组织(PRO)的提醒，要求他们接种流感疫苗，要么(B)收到PRO的提醒，要么是根据未能接种疫苗造成的损失，要么是(C)与接种疫苗相关的好处。在行动函县内，医疗保险接受者知道何时何地接种流感疫苗。提醒类型对接种率无显著影响(总体M=24.5%)。然而，行动信息的效果(28.2%)好于没有信息(19.6%)。
The authors tested die effects of cues to action-messages intended to increase flu immunizations. North Dakota counties were randomly assigned to reminder letters. action letters, or no letters. Within the reminder-letter counties, Medicare recipients received either (a) a reminder from the state peer review organization (PRO) to obtain a flu shot or (b) a reminder from the PRO, framed either in terms of the loss associated with failing to get a shot or (c) the benefits associated with getting a shot. Within the action-letter counties, Medicare recipients learned where and when to receive a flu shot. Reminder type failed to differentially affect the immunization rate (overall M = 24.5%). However, the action messages worked better (28.2%) than no message (19.6%).