Culturally sensitive AIDS educational videos for African American audiences: Effects of source, message, receiver, and context
Culturally sensitive AIDS educational videos for African American audiences: Effects of source, message, receiver, and context
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DOI：
10.1023/a:1022157914906
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发表时间：
1998-10-01
影响因子：
3.1
通讯作者：
Capitanio, JP
中科院分区：
文献类型：
--
作者：
Herek, GM;Gillis, JR;Capitanio, JP
在针对少数种族和族裔群体的艾滋病毒相关干预措施中，使用对文化敏感的教育材料的重要性已得到广泛承认。然而，几乎没有进行过实证研究，以评估制作文化敏感的艾滋病教育录像的不同技术的相对有效性。用三个非裔美国成年人样本进行的两项实地实验（N = 174，173和143）进行了评估如何源特征跟踪通信），消息特征（多元文化信息与特定文化信息），和受众特征（种族不信任和艾滋病相关的不信任）的影响（信息的可信度和吸引力的看法）和远端（艾滋病相关的态度，信念和行为意图）的艾滋病教育视频输出变量。在研究1中，艾滋病视频与文化特定的信息被评为更可信，更有吸引力，更高的质量比视频与多元文化的信息。当由白色播音员播报时，多元文化信息的评价不如黑人播音员。在研究2中，同样的模式被复制与第二个社区样本和校园为基础的样本。研究2还表明，如果在特定文化背景下，即在观众观看特定文化视频之后，多文化信息可能会更有效。远端结局变量变化极小。有人认为，影响近端的输出变量是必要的，但不足以影响艾滋病相关的态度，信念和行为的长期变化。
The importance of using culturally sensitive educational materials in HIV-related interventions with racial and ethnic minority groups is widely recognized. However; little empirical research has been conducted to assess the relative effectiveness of different techniques for creating culturally sensitive AIDS educational videos. Two field experiments with three samples of African American adults (N = 174, 173, and 143) were conducted to assess how source characteristics trace of communicator), message characteristics (multicultural message vs. culturally specific message), and audience characteristics (racial distrust and AIDS-related distrust) influence proximate (perceptions of the message's credibility and attractiveness) and distal (AIDS-related attitudes, beliefs, and behavioral intentions) output variables for AIDS educational videos. In Study 1, an AIDS video with a culturally specific message was rated as more credible, more attractive, and of higher quality than was a video with a multicultural message. The multicultural message was rated less favorably when delivered by a White announcer than when the announcer was Black. In Study 2, the same pattern was replicated with a second community sample and a campus-based sample. Study 2 also indicated that a multicultural message might be more effective if delivered in a culturally specific context, namely, after audience members watch a culturally specific video. Minimal changes were observed in distal outcome variables. It is argued that influencing proximate output variables is necessary, though not sufficient, for effecting long-term change in AIDS-related attitudes, beliefs, and behaviors.