Overcoming communicative separation for stigma reconstruction: How pole dancers fight content moderation on Instagram
Overcoming communicative separation for stigma reconstruction: How pole dancers fight content moderation on Instagram
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克服沟通分离以重建耻辱：钢管舞者如何对抗 Instagram 上的内容审核
作者：
Milena Leybold;Monica Nadegger
本文调查了被污名化的群体如何组织起来，通过社交媒体平台上的内容审核实践来对抗污名化。我们运用对污名化和污名化管理的沟通理解，将污名化理论化为污名化群体与（非）污名化群体的沟通联系的破坏性。这种沟通上的分离使得被污名化者尤其难以与其他（非）被污名化群体建立共同重建污名所需的有益关系。在本文中，我们研究了被污名化的群体如何在沟通分离的情况下重建他们的污名。根据经验，我们以钢管舞者在 Instagram 上抗议影子禁令的网络案例研究为基础。影子禁令代表了一种污名化做法，它根据内容与性工作的关联来调整内容。分析显示了钢管舞者和其他被污名化的群体如何通过污名维持和污名重建的过程来管理污名化。通过吸收健身术语并远离性行业来强调自己与性工作的差异，钢管舞者保持了耻辱，但通过与 Instagram 站在一起重新获得了沟通能力。这一胜利引发了强调团结的转变，使钢管舞者和其他被污名化的群体能够拥抱污名化，建立新的联系，并接触（非）污名化的群体，共同重建污名化。这项研究通过展示不同耻辱管理策略之间的相互联系及其对克服沟通分离的影响，扩展了耻辱管理文献。最后，我们讨论了组织污名重建的困难以及污名群体克服这些困难的策略。
This article investigates how stigmatized groups get organized to fight stigmatization through content-moderation practices on social media platforms. We apply a communicative understanding of stigmatization and stigma management, theorizing stigmatization as disruptive for a stigmatized group’s communicative connections to (non-)stigmatized groups. This communicative separation makes it particularly difficult for the stigmatized to organize the beneficial relations to other (non-)stigmatized groups needed to reconstruct stigma jointly. In this article, we investigate how stigmatized groups reconstruct their stigma despite communicative separation. Empirically, we build on a netnographic case study of pole dancers protesting a shadowban on Instagram. Shadowbanning represents a stigmatization practice that moderates content based on its association with sex work. The analysis shows how pole dancers and other stigmatized groups manage stigmatization through a process of stigma maintenance and stigma reconstruction. By emphasizing their difference to sex work through assimilating fitness jargon and distancing themselves from the sex industry, the pole dancers maintain the stigma but regain their communicative abilities by siding with Instagram. This victory initiates a shift in emphasizing solidarity and allows pole dancers and other stigmatized groups to embrace the stigma, forge new ties, and reach out to (non-)stigmatized groups to reconstruct stigma jointly. This study extends the stigma management literature by showing the interlinkage between different stigma-management strategies and their implications for overcoming communicative separation. We conclude by discussing the hardships of organizing stigma reconstruction and stigmatized groups’ strategies to overcome them.