Effect of Extraneous Affect on Health Message Reception
Effect of Extraneous Affect on Health Message Reception
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DOI：
10.1177/0146167219855042
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发表时间：
2019-06
影响因子：
4
通讯作者：
Koji J Takahashi;Allison Earl
中科院分区：
文献类型：
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作者：
Koji J Takahashi;Allison Earl
人们往往不注意健康信息。原因之一是健康信息会引起负面影响，从而产生回避。以前减少脱离接触的努力集中在改变信息内容或缓冲自我免受威胁，产生混合效果。目前的研究测试是否诱导积极的效价，低唤醒影响独立于信息或自我，标记为外来影响，促进健康信息的接受。在四项研究中（总共N = 1，447），短暂冥想的参与者（与对照听力任务相比）对信息更加关注（研究1）。增加积极效价促进注意力，随后增加信息理解（研究2-4），而减少唤醒直接增加信息理解。这些影响概括在无关的影响操纵，设置，信息域和信息威胁的水平。总之，外部影响可以被用来促进信息的接受。这有助于从理论上理解情感如何影响说服力。
People often avoid paying attention to health messages. One reason is that health messages can evoke negative affect, which produces avoidance. Prior efforts to reduce disengagement focused on changing message content or buffering the self from threat, producing mixed effects. The present studies test whether inducing positively valenced, low-arousal affect independently of the message or the self, labeled extraneous affect, promotes health message receptivity. Across four studies (total N = 1,447), participants who briefly meditated (vs. a control listening task) paid more attention to messages (Study 1). Increased positive valence facilitated attention, which subsequently increased message comprehension (Studies 2-4), whereas reduced arousal directly increased message comprehension. These effects generalized across extraneous affect manipulations, settings, information domains, and levels of message threat. Taken together, extraneous affect can be leveraged to promote message receptivity. This contributes to a theoretical understanding of how affect impacts persuasion.