The PBS brand versus cable brands: Assessing the brand image of public television in a multichannel environment
The PBS brand versus cable brands: Assessing the brand image of public television in a multichannel environment
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DOI：
10.1207/s15506878jobem4602_8
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发表时间：
2002-06-01
影响因子：
3.2
通讯作者：
Kim, Y
中科院分区：
文献类型：
--
作者：
Chan-Olmsted, SM;Kim, Y
本研究比较了观众对公共电视和竞争有线电视网络的看法，并探讨了公共电视在观众中的感知价值。作者发现，公共电视仍然享有积极的品牌形象。可比有线电视网络的普及并没有稀释公共电视的品牌认知，也没有显着改变公共电视的重要性和观众的观看行为。
This study compared viewers' perceptions of public television to competing cable networks and explored the perceived value of public television among its viewers. The authors found that public television still enjoys a positive brand image. The popularity of comparable cable networks did not dilute the brand perception of public television, nor did it change significantly the perceived importance of public television and the audience's viewing behavior.