Consumer Reaction, Food Production and the Fukushima Disaster
Consumer Reaction, Food Production and the Fukushima Disaster
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消费者反应、食品生产和福岛灾难
DOI：
10.1007/978-3-319-59849-9
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Kentaka Aruga
中科院分区：
文献类型：
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作者：
Kentaka Aruga
2011年3月11日日本东北太平洋大地震发生时，我正在神奈川县叶山市的办公室工作。虽然我的办公室距离震中400多公里，但地震的程度是我以前从未经历过的。当我查看有关地震的新闻时，我得知超过15米高的海啸正在接近东北地区的海岸，但我首先无法相信这是真的发生了。在电视上看到整个社区被海啸卷走，人们拼命地试图从海啸中撤离后，我意识到这场灾难是一个现实。然而，被海啸摧毁的城镇和农田只是灾难的开始。海啸引发了另一场灾难。福岛第一核电站的一号反应堆在被巨浪击中后发生了爆炸。在第一次事故被报道后，福岛核电站的情况严重恶化，最终导致核熔毁，向大气中排放大量放射性物质。在福岛灾难之后，我当时居住的房子和城镇只遭受了停电，但这与东北和FDNPP附近其他地区发生的破坏相比根本不算什么。这种毁灭，超出了任何人的理解。事实上，在这场灾难发生6年后，这些地区仍有成千上万的人因放射性污染而无法返回家园。我之所以开始研究FDNPP附近受灾地区的名誉损害问题，是因为我想用我的专业知识帮助这些地区从灾难中恢复过来。然而，在我开始研究后不久，我意识到我正在处理的主题的难度。声誉损害是由于个人的决策经常受到其他个人意见的影响，并且容易受到虚假信息的影响而发生的问题。此外，由于食物受放射性污染的问题涉及不确定性，预料会有很多人对任何声誉不佳的产品避而远之，因为他们不想花时间研究产品的安全程度。因此，无论级别是大还是小，我从一开始就注意到会有声誉损失。
When the Tohoku-Pacific Ocean Earthquake occurred on March 11, 2011, I was working in an office located in Hayama, Kanagawa Prefecture. Although my office was more than 400 km apart from the epicenter of the earthquake, the quake was at a level that I have never experienced before. When I checked the news about the earthquake I learned that more than a 15 m high tsunami was approaching the coast of Tohoku regions but I first could not believe that this was really happening. I realized that the disaster was a reality after seeing entire communities swept away by these tsunamis and people desperately trying to evacuate from them on TV. However, towns and farmlands destroyed by the tsunamis were only the beginning of the disaster. The tsunamis had triggered another calamity. The No. 1 reactor at the Fukushima Daiichi Nuclear Power Plant had exploded after hit by these massive waves. After this first accident was reported, the situation at the Fukushima plant grew gravely worse ultimately leading to a nuclear meltdown that emitted large quantities of radioactive material into atmosphere. After the Fukushima disaster, the house and the town I lived at that time suffered from only a power outage, but this was nothing compared to the devastation that occurred in the Tohoku and other regions near the FDNPP. This destruction was beyond anyone’s comprehension. In fact, even after six years of this catastrophe, there are still thousands from these regions who cannot return to their homes due to radioactive contamination.The reason I started to work on the issue of reputation damage in regions suffering near the FDNPP is because I wanted to use my expertise to help these regions recover from this disaster. However, soon after I started the research, I realized the difficulty of the topic I was dealing with. Reputation damage is a problem that occurs because the individual’s decision is often affected by the opinions of other individuals and it is easy to be influenced by false information. Furthermore, as the issue of radioactive contamination of food involves uncertainties, it was expected that there would be many people who will utterly avoid any products with bad reputation because they do not want to spend time searching about how safe the products are. Thus, whether the level is large or small, I noticed from the beginning that there would be reputation damage.