Effectiveness of exclusive territories by competing manufacturers managing dual‐channel supply chains
Effectiveness of exclusive territories by competing manufacturers managing dual‐channel supply chains
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DOI：
10.1002/mde.3435
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发表时间：
2021-08
影响因子：
2.2
通讯作者：
K. Matsui;Yushi Tsunoda
中科院分区：
文献类型：
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作者：
K. Matsui;Yushi Tsunoda
本文研究了一个供应链管理问题，即当制造商可以通过双渠道供应链分销产品时，制造商是否应该应用排他性销售区域。我们首先证明，即使制造商无法使用直接渠道，采用专有区域也可能是最佳选择。一个值得注意的结果是，当制造商可以使用双渠道时，即使制造商之间的产品比制造商只能使用单一零售渠道时的产品差异更大，采用独家区域也可以提高制造商的利润。这些结果为制造商提供了有用的见解。
This paper investigates a supply chain management problem concerning whether a manufacturer should apply exclusive territories of sales when the manufacturer can distribute products through dual‐channel supply chains. We first demonstrate that even when a manufacturer cannot use the direct channel, the adoption of the exclusive territories can be optimal. One noteworthy result is that when a manufacturer can use dual channels, the adoption of exclusive territories can boost manufacturer's profit even if the products are more differentiated between manufactures than when the manufacturer can use only a single retail channel. These results provide useful insights for manufacturers.