Fashion Designers as Entrepreneurs: Challenges and Advantages of Micro-size Companies
Fashion Designers as Entrepreneurs: Challenges and Advantages of Micro-size Companies
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时装设计师作为企业家：微型公司的挑战和优势
DOI：
10.1080/17569370.2018.1507148
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
K. Niinimäki
中科院分区：
文献类型：
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作者：
Maarit Aakko;K. Niinimäki
摘要本研究从设计师的角度探讨时尚企业家精神。目的是确定时装设计师在同时担任设计师和企业家的角色时面临的挑战，以及该职位的潜在优势。本文旨在补充现有的研究，主要集中在所遇到的挑战的微型时装设计业务。来自芬兰、爱沙尼亚和拉脱维亚的16名创业时装设计师接受了采访。主题分析，以确定模式的创业设计师的不同经验，并将其概念化为简洁的主题和子类别。这项研究的目的是更广泛地了解设计师的观点，因此它也突出了时尚创业背后的个人观点和动机。结果表明，创业时装设计师必须有多层次的管理技能来经营他们的业务。成功的另一个重要因素是在商业和私人生活之间建立平衡。这项研究确定了微型时装公司作为企业的创造力是一个成功的结合时尚的创造力和企业家的创造力。此外，本研究亦显示，设计师业务成长的障碍可能是设计师的业务导向，而非缺乏投资者。因此，必须认识到业务背后的不同驱动因素，承认内在价值的重要性（例如美学和创造性方面），并允许它们塑造业务。
Abstract This study examines fashion entrepreneurship from the designer’s perspective. The aim is to identify what kinds of challenges fashion designers face in their simultaneous roles as designers and entrepreneurs, and what the potential advantages of that position are. The article aims to supplement existing research on micro-scale fashion design businesses that has focused primarily on the encountered challenges. A total of 16 entrepreneurial fashion designers from Finland, Estonia, and Latvia were interviewed. Thematic analysis was used in order to identify patterns in the diverse experiences of the entrepreneurial designers, and to conceptualize them into concise themes and subcategories. The purpose of the study is to bring a broader understanding of the designer’s viewpoint, and thus it highlights also personal perspectives and motivations behind fashion entrepreneurship. The results show that entrepreneurial fashion designers have to have multilevel managerial skills to run their business. Another important factor for success is the creating of balance between the business and private life. This study identifies micro-size fashion companies as businesses where creativity is a successful combination of fashion creativity and entrepreneurial creativity. Furthermore, the study shows that the obstacle for business growth might be the designer’s business orientation rather than the lack of investors. Therefore, it is crucial to recognize the different drivers behind the business, acknowledge the importance of intrinsic values (e.g. aesthetic and creative aspects), and allow them to shape the business.