Matchmaking 2.0. The Representation of Women and Female Agency in the Indian Online Matrimonial Market
Matchmaking 2.0. The Representation of Women and Female Agency in the Indian Online Matrimonial Market
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对接会2.0。
DOI：
10.11588/iaf.2011.42.153
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发表时间：
2011
期刊：
影响因子：
--
通讯作者：
Fritzi
中科院分区：
文献类型：
--
作者：
Fritzi
第一个致力于婚姻配对的印度网站于20世纪90年代末出现在万维网上，此后用户数量不断增加。这些网站提供了印度年轻人寻找生活伴侣的复杂画面。对婚姻档案的详细分析提供了对婚姻，爱情和性别角色不断变化的概念的深刻见解。本文着重探讨女性气质的建构与中介过程。它是基于过去三年在网上和通过实地调查在印度，主要是在孟买进行的研究。这篇文章分析了这些网站上的广告是如何描绘女性的。这种媒体内容分析的另一部分包括对女性用户的概况分析及其在线自我表现。实地研究包括与用户和媒体制作人或运营商的个人访谈。对这些方面的分析不仅显示了媒介是如何使用的，而且还显示了当代印度女性角色和理想是如何谈判的。文章最后以古吉拉特邦婚姻市场及其全球媒体和政治网络为例，对印度在线婚姻市场的跨国动态进行了观察。
The first India-based websites dedicated to matrimonial matchmaking appeared on the World Wide Web in the late 1990s and the number of users has increased ever since. These websites provide a complex picture of young Indians searching for life partners. A detailed analysis of the matrimonial profiles offers a remarkable insight into the changing concepts of marriage, love, and gender roles. This article focuses on the construction and mediation processes of femininity. It is based on research conducted over the past three years both online and through fieldwork in India, mainly in Mumbai. The article analyzes how women are portrayed in the advertisements that appear on these websites. Another part of this media content analysis consists of profile analyses of female users and their self-representation online. The field research included personal interviews with users and media producers or operators. An analysis of these aspects shows not only how the medium is used, but also how female roles and ideals are negotiated in contemporary India. The article concludes with observations on the transnational dynamics of the Indian online matrimonial market, taking the Gujarati marriage market and its global medial and political network as an example.